Pass it on

Purpose video

CLIENT

RIO TINTO

AGENCY

WUNDERMAN THOMPSON x KIOSK

DIRECTOR

MELLE BRANSON

EXECUTIVE PRODUCER

CANDICE SHIELDS

PRODUCER

LILI CALLISTO

DOP

TIM FITZGERALD

SOUND RECORDIST

RICHARD HUBBARD

WARDROBE

AMELIE CAPORN

ART DEPARTMENT

GABRIELLE BUTLER

HAIR & MAKEUP

KATE FARMER

EDITOR

CAL MCLEAN

VFX

TIM HARRIS

SOUND DESIGN

JUSTIN BRAINE

COLOURIST

DANNY SCOTTING

Producing

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Direction

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Cinematography

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Editing

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Visual Effects

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Sound Design

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Colour grade

Rio Tinto are excited, inspired and a little bit obsessed with the world’s raw materials. They are also committed to responsibly extracting those materials and so, using their new purpose statement, the agency concept was centred around their love of rocks & that Rio are custodians of the power that lives in those rocks. To suit the complex camera movement mapping we used truss lifters & 6sqm box light to fill our infinity cyc with the lighting we needed and finished it off with some VFX. 

The client loved the result that made them stand apart from other mining companies so much, and after getting 50,000 hits on their website in a month, that they turned it into a social media campaign, running across Australia, UK, Canada, Singapore & Japan. 

Talk to us
RHYTHM FILMS
Executive Producer Candice Shieldscandice@rhythmfilms.au0401 931 351

Rhythm acknowledges the traditional custodians throughout Western Australia and their continuing connection to the land, waters and community. We pay our respects to all members of the Aboriginal communities and their cultures; and to Elders both past and present.