Pass it on

Rio Tinto are excited, inspired and a little bit obsessed with the world’s raw materials. They are also committed to responsibly extracting those materials and so, using their new purpose statement, the agency concept was centred around their love of rocks & that Rio are custodians of the power that lives in those rocks. To suit the complex camera movement mapping we used truss lifters & 6sqm box light to fill our infinity cyc with the lighting we needed and finished it off with some VFX. 

The client loved the result that made them stand apart from other mining companies so much, and after getting 50,000 hits on their website in a month, that they turned it into a social media campaign, running across Australia, UK, Canada, Singapore & Japan.