Brand refresh campaign
HAIR & MAKE-UP
Murdoch wanted to improve its reputation, especially highlighting their strengths in sustainability, equity & inclusion with their new statement line "Ngala kwop biddi.", meaning building a brighter future, together.
WT wrote a script that links the last word of every line, with the first word of the next, as if passing on the baton from one person to the next, as we utilised match cuts to really connect all our talent; all who are real students & professors at Murdoch.