Enigma

Kailis Enigma is a celebration of the emotional journey that is life. It shows how we are all complicated and, at times, contradictory beings. This is no bad thing. For it’s the contrasts and imperfections found in every personality that makes it interesting and special. Something unique and beautiful formed from imperfection – just like a pearl.

The production was all about bold style, rich in both colour and contrast. The campaign was shot in multiple regional and in-studio locations, making use of mixed media to amplify the theatricality of the performance. All design and post-production work was completed at Rhythm’s Subiaco studio. The campaign will launch across Australia, Oceania and Fiji, media includes cinema and online spots, outdoor, point-of-sale, magazine advertising and print collateral.