Rise and shine
Brand campaign
CLIENT
KAILIS JEWELLERY
AGENCY
RHYTHM
DIRECTOR
ADAM RULE
PRODUCER
CANDICE SHIELDS
DOP
JUSTIN GRIFFITHS
UNDERWATER DOP
RICK RIFICI
PHOTOGRAPHER
JASON CAPOBIANCO
STYLING
MARCIA BALL
HAIR & MAKEUP
FRANCESCA POGGI
MODEL
AUDE MANGHARAM
COLOUR GRADE
CAITLAN O'CONNOR
COMPOSER/ARRANGER
ANDREW WRIGHT
SOUND MIX
JUSTIN BRAINE
Branded Content
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Campaigns
RISE is the new, national brand campaign for Kailis Jewellery. It honours the legacy of Kailis and is inspired by the mythical archetype of the muse, bringing a sense of luxury, independence and optimism for the brand’s 2022/23 season.
The campaign was shot in WA’s Great Southern region, featuring model Aude Mangharam from Vivien’s Models, with the majesty and wildness of Greens Pool and Elephant Rocks a perfect backdrop. Much like this setting, the campaign copy and ethos draws on the poetry of nature: Pearls, silken against skin. Made by nature. As you were made.
